(Click each heading to open a short summary of services)
Our marketing services are designed to attract, retain and grow your customer list. Get the attention of the right prospects; keep them coming back for more and continue to add more customers. Ideas that help you stand out and be effective — often much more economical (and value) than you’d imagine.
Put more than 36 years of graphic design experience to work on your business or project. Both online (digital) and offline (print) design that helps make your communication responsive. From tiny keyring designs to freeway billboards, and longer form proposals, directories and brochures, along with digital design from small icons to social media graphics, logos and business branding…
Business communication is nothing like the English I learned in school! Use effective copy techniques to grab the attention of prospects and customers to help make your message more effective.
While in the past this copy may have ended up in a Yellow Pages ad (even full page, text-heavy ads) or a full page newspaper ad, nowadays that can be an email, mailed letter and proposal to a client or prospect, a printed or downloadable lead generation report, printed or emailed newsletter or feature article for a blog, flyers and postcards, a sales brochure, display banners, printed books and more…
From one-step media releases to corporate newsletters, letters to sponsors, supporters, customers and statutory stakeholders, good PR can magnify your message or even help raise interest in issues. Address negative feedback, pitch a proposal or announce news.
I’ve created effective and responsive corporate presentations (PDF, PowerPoint), sales presentations and event workbooks and sales materials for public speakers, job-getting resumes, responses to customer complaints, letters and briefings for government and corporate audiences, sponsorship request proposals and letters and more.
Our website development focus is on smaller information-based sites* that are responsive and effective. Create a professional website that can attract new leads and prospects or help existing customers (without taking up extra time in your day)… complete with a custom domain name, professional, custom email address and more.
*Smaller sites range from 1 to around 80 pages. These are info-based sites, not e-commerce driven or with dynamic databases (like a live booking engines, etc). We can include sites with a very small number of products to sell, or add in features like external booking and appointment systems, but e-commerce and dynamic sites are not my specialty. Same too for social media and active email and SEO marketing.
The widely-used and supported WordPress content management platform is used in most situations so that future editing and changes are easier and simple to implement from anywhere. For microsites, some sites are still coded by hand or using skeleton frameworks or Adobe Dreamweaver, where it isn’t necessary to use several thousand files and a SQL database to power the site (as happens with WordPress).
Wisebiz is Dean Kennedy’s brandmark. Under this identity, Dean offers select small business clients and entrepreneurs a boutique service providing responsive communications in marketing, public relations and design (print and electronic).
Project openings are extremely limited and available only for existing clients or limited word of mouth referrals. I am not planning for any expansion of this arrangement in the future.
CONTACTING ME: PLEASE NOTE
Email is my preferred contact method, especially while I am currently travelling around Australia. If you don’t already have my email address, the best way to contact me is via the contact form linked above, and to leave a message.
The contact page linked above expands on my communications habits and preferences and is recommended reading.
PS: Were you expecting to see a big fancy website? After all, my profession is marketing and websites are one of my specialties (I’ve been designing them commercially since 1996).
Alas, no. I used to blog a LOT (I even won a worldwide blog competition in the 2000s), in the past, and have always taken a passionate interest in marketing: I love it! It keeps me curious. I also used to actively use a LOT of marketing tools and tactics to get business.
But nowadays, I’m like the hairdresser with messy hair. Except in my case, as I don’t actively market for new clients, and only offer very limited project openings… as fun as it would be, it’s just not necessary. When I get a chance, I will add a portfolio here of past client projects. Can’t promise it’ll be soon though!